About Design of the Association’s Logo
In order to have a uniformed public image, the association requested Director Po-Chu Lee, MAIBC, to design two logo items to represent the association – the badge and the membership card. In illustrating the design concept, Ms. Lee pointed out that the badge was adopted from the association logo. First is the colorful layout, utilizing layers of design to reveal the landscapes of the Chiu Chow region. On the back is the symbol of Canada – the Maple Leaf. The association’s name is written both in Chinese and English. Also the Chiu Chow map is represented in four colors – gold being the founding members, beige being the permanent members, blue being the regular members. When presented to guests or dignitaries the region will be white in color. The overall meaning of the logo portraits the dynamics of Chiu Chow Canadians – the circle being unity and harmony, which is one of the association’s founding principles: gold symbolizes the land, blue the sky, beige the East, white the West, implying unity across the lands.
About Design of the Membership Card
About the Designer Po-Chu Lee
Po-Chu Lee was born in Hong Kong. She furthered her studies in Canada after graduating from secondary school, and became a student at the University of Manitoba. She studied music and having earned a Bachelor’s Degree, moved on to the Faculty of Architecture and completed her studies of Master’s Degrees in Architecture, Landscape Architecture, and City Planning, respectively. She is currently the owner of Sinfonia Architecture, Inc., a practice of designing, management, and completion of a series of architecture and landscape architecture works of various kinds.